Evolve. Grow. Thrive.

FRACTIONAL MARKETING SERVICES & SALES SOLUTIONS

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Awareness. Differentiation. Value.

Get ready, let's GROW!

Here, we don’t expect time to stand still. Not for your brand, your customer experience, your processes, your product designs, or your people. Everything is evolving everyday… or it should be. It's why Evolution Marketing was born. We don’t like routine and we expect reaction and reflection from everything we do.

We are passionate about ALL things marketing, and we even consider ourselves as evolving unicorns – taking on the marketing and team development tasks, the data and digital analysis tasks, brand strategy and the most fun and creative partnership projects.

Are you ready to EVOLVE your company?

Welcome to Evolution Marketing.

SERVICE AREAS

Where can we help you EVOLVE?

Marketing Consultation & Leadership Service Focus Areas

Growing and Building
Marketing Teams & Sales Training

Brand Development
& Strategy

Collateral and
Web Design

Content &

Communications

Digital Marketing Strategy
& Execution

CMO Coaching

SERVICE AREAS

We THRIVE in all things marketing!

Here's a look at how we can improve your marketing operations.

Brand Managment

New and updated brand identity, design and standards creation
Brand evolution - mission, vision, voice
Internal brand communications
Infographic design

Online Strategy

Comprehensive online audit
Digital advertising plan and media buying
Online content structure
Website audit & cleanup
New website management
Social media management
Homebuilding listings: MLS and Syndication audit

Onsite Storefront Strategy

Grand Openings
Onsite event strategy
Wayfinder signage
Sales kiosk integration

Sales Office & Interior Design

Company office interior design and programmatic use of space
Sales office design- concepts through install
We partner with Builders Design to offer top notch interiors and trend research coast to coast
We integrate technology and POS signage for one-of-a-kind brand experiences

Creative Strategy

Full content creation/ graphic design services
Website scope, design and management
Photography & videography services
Audio and visual storyboards
Creative development of all mass media: radio, billboard, TV/OTT

Research & Data Analysis

Customer journey mapping and strategy
Marketing technology scope and recommendations
Focus group research
Competitive analysis

Technology Review
& Implementation

Marketing / Sales:
Audits & Training

Marketing technology audits & recommendations
Work with Focus 360 as a Preferred Partner to offer top of the line visualization
We work with the industry's top CRM implementation specialists for sales and marketing tool integrations

Brand audits
Content and communications audits
Online sales analysis and training review
Website and user studies
Sales training materials & guides
Secret shopping
Team support – identifying roles, hiring, and mentoring

“You are not growing if you are not evolving.”

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Our Experience + Value = Your Winning Equation

Specific Single-Family and Multi-Family Focus Areas

Marketing plans & budget design to drive traffic
Community launch strategies
Developing new community brands
Identifying and building the right marketing communication assets
Marketing path design – aka signage strategy
Sales Office Design
Model Merchandising/ Amenity Merchandising
Masterplan Marketing

Welcome Center Experiential Design
Team support- identifying roles and hiring
Online sales analysis and training review
Marketing Technology
Scope & Recommendations
Sales Training Materials
Customer Journey Mapping
Research & Competitive Analysis
Competitive Shopping

ABOUT

Meet Team Evolution

Jennifer Cooper
Founder, Fractional CMO

Jennifer Cooper is the Founder and Fractional CMO of Evolution Marketing with over 25 years of leadership in marketing, client service, and strategic growth in the homebuilding industry. A former C-suite executive, she excels at aligning boardroom vision with cross-functional execution to drive customer experience, product innovation, and market expansion. Jennifer has worked with Fortune 500 companies and builders of all sizes, earning recognition as NAHB’s National Marketing Professional of the Year for two consecutive years. Her background spans single-family, multi-family, restoration, non-profit, energy, and retirement sectors. She has been part of four major company acquisitions and brings an untamed passion for technology and home design, from new home product innovation to trending finishes. Today, she partners with builders and service providers across real estate and industries abroad as a trusted Fractional CMO. Jennifer mentors through the Denver HBA, frequently speaks across the industry, and has served on advisory boards for Zonda, Atlas RTX, Colorado Homebuilding Academy, and the Tennyson Center for Children. She was also a spokesperson for the St. Jude Dream Home in Denver.

Andrew Cooper
Co-Founder, CFO

Andrew brings a background in designing, planning, and implementing business strategies, plans, and procedures that align with the company's vision and goals. With over 20 years of experience in operations and finance, he has a proven track record of delivering operational excellence, driving sustainable growth, and minimizing losses. His career includes comprehensive time spent in national retail, working at the executive level with national top oil and gas producers, manufacturing, transportation logistics as well as supporting the startup and growth of Evoluton Marketing. Andrew is a former US Army Calvary Scout, enjoys travel abroad, and coaching junior league soccer for over 9 years, 15 seasons.

Julia has an over 22-year professional background leading marketing departments, including roles for several state and national real estate firms, an S&P 500 real estate investment trust, and founding two marketing firms. A fast-paced mind and multi-tasking nature, her greatest professional strength lies in the ability to maintain a big picture focus without neglecting an attention to detail. Skilled in marketing strategy and implementation, content creation, project management, and social media, Julia has worked for clients ranging from small businesses to multi-billion dollar organizations.

Julia DuVal Ziegler
Executive Marketing Strategist

Christina DuPlessis
Executive Marketing Strategist

Christina is an enthusiastic Sales and Marketing Professional with more than 14 years of experience in multi-family, single-family, and global business sectors. She adopts a disciplined and energetic approach to both B2B and B2C sales and marketing, having successfully led Sales and Marketing Teams for three different national homebuilders. Her strong communication and account management skills have consistently driven impressive results. With outstanding organizational skills, a keen eye for detail, and a commitment to customer satisfaction, Christina is passionate about cultivating strong relationships and establishing processes that lead to success at every level. She has a solid history of enhancing brand visibility and boosting lead generation, earning her a reputation as a reliable leader. A former collegiate softball player at the University of Louisville, Christina also enjoys coaching youth travel and high school softball teams. In her free time, she loves to vacation with her family in Montana, where they hike, ski, and enjoy the great outdoors.

Madie Wisler brings over 6 years of experience in social media marketing and website design, empowering brands to grow through thoughtful strategy and creative execution. She specializes in building custom websites and managing social platforms that align with each client’s unique voice and vision. Madie has worked with a diverse range of clients—from small businesses and real estate professionals to wellness brands and tech startups—delivering services that include brand development, SEO, content creation, and digital engagement. Her approach combines storytelling with strategy, helping clients elevate their online presence and connect authentically with their audiences. With a strong focus on relationships and results, Madie is passionate about turning ideas into impactful digital experiences.

Madie Wisler

Social Media &

Web Design Strategist

Jenn has over 20 years of dedicated experience in graphic design and brand strategy. She excels in cultivating brand awareness through compelling visual identities spanning print, social media, website design and event promotion. Jenn has collaborated with a diverse range of clients including non-profits, tech companies, health-related organizations with a focus on the homebuilding industry. She helps her clients effectively communicate their missions and values through cohesive design solutions. Her work not only enhances brand presence but also strengthens client relationships, reflecting her commitment to excellence in every project.

Jennifer Valentine

Senior Lead Designer

As a HubSpot power user in residential construction, Tyler leads the vision, strategy, and execution of innovative and customer-centric CRM solutions. With over 15 years of experience in digital marketing, customer experience, and marketing technology, he has a proven track record of delivering results and value for our clients and partners. Tyler is passionate about creating and sharing best practices, insights, and trends on how to leverage data, automation and analytics to drive sales, increase margin, and improve customer satisfaction. Tyler has spoken at several industry events, webinars, and podcasts, and has also been recognized as one of the 40 Under 40 by Pro Builder Magazine. Tyler also founded and runs StouderConsulting, a boutique firm that helps homebuilders and realtors optimize their online presence and performance. Tyler works directly with Jennifer Cooper to support Evolution Marketing clients.

Tyler Stouder

HubSpot Consultant

(Preferred Partner)

PUBLIC SPEAKING

EVOLUTION SPEAKS

Jennifer Cooper is an applauded and repeat speaker at many national events. You will find Jennifer contributing regularly to well-known podcasts, webinars, taking the stage at national industry conferences and speaking at women focused events to drive confidence and growth of more women into c-suite roles.

Appearances include:

International Builders Show, Builder 100, Professional Women in Business, Atlas RTX Podcasts, PCBC, Women in Residential Construction, HBA events, Digital Marketing Podcast by Blue Tangerine, Epcon's National Conference, Internal RedTalk by Cardinal Group and many others.